03 — Paid Advertising

Buy attention. Convert it into revenue.

We manage paid media across Google, Meta, TikTok, and Local Services Ads with one objective: return. Every campaign is modeled, measured, and margin-aware from day one — so your budget works as hard as you do.

Google Search Performance Max Local Services Ads Paid Social Retargeting UGC Production

Every channel. One strategy.

01 Google Search Ads

Intent-based campaigns targeting the exact phrases your customers type when they're ready to buy. Tight match types, layered negatives, and aggressive bid management to protect every dollar.

  • High-intent keyword targeting
  • Negative keyword lists
  • Bid strategy optimization
  • Ad copy testing
02 Performance Max

AI-driven campaigns across Google's full inventory — Search, Display, YouTube, Gmail, and Maps. We set the guardrails, feed the right signals, and harvest what converts. We manage it; Google doesn't run it on autopilot.

  • Full Google inventory
  • Asset group optimization
  • Audience signal setup
  • Conversion tracking
03 Local Services Ads

Above-the-fold, pay-per-lead placement with the Google Guaranteed badge — built for service businesses. We handle setup, verification, and ongoing bid optimization so you only pay for leads that match your criteria.

  • Google Guaranteed setup
  • Lead verification
  • Budget optimization
  • Dispute management
04 Paid Social

Audience-matched creative on Meta, TikTok, and LinkedIn. Lookalike modeling, interest targeting, demographic segmentation, and creative built to stop the scroll. We match the platform to where your customers actually are.

  • Meta (Facebook & Instagram)
  • TikTok ads
  • LinkedIn (B2B)
  • Lookalike audiences
05 Retargeting Systems

Multi-touch sequences that follow your warmest prospects across channels — turning browsers into buyers with the right message at the right moment in their decision cycle. Cross-channel, behavior-triggered, margin-aware.

  • Cross-channel sequences
  • Dynamic product ads
  • Behavior-based triggers
  • Frequency & burn-rate controls
06 Creative Testing

Rapid A/B iteration across headlines, visuals, hooks, and CTAs. We don't run ads on intuition — we test systematically, cut losers fast, and scale what the data proves. Finding the winner faster saves money and compounds returns.

  • Headline A/B testing
  • Visual variation testing
  • Hook iteration
  • CTA optimization
07 UGC Production

Authentic user-generated content built for paid social performance. Real faces, real testimonials, real proof — the format that consistently outperforms polished brand ads on Meta and TikTok. We source, direct, and edit it.

  • Creator sourcing
  • Script & brief development
  • Video editing
  • Performance-optimized cuts
08 Monthly Reporting

ROAS, cost per lead, customer acquisition cost, and revenue attribution — reported monthly in plain language. Impressions and click-through rates don't pay your bills. We track what does, and we cut what doesn't.

  • ROAS & CAC tracking
  • Revenue attribution
  • Weekly bid adjustments
  • Quarterly strategy resets

Audit to scale.

01
Account audit & benchmark

We pull your existing accounts and look for wasted spend, poor structure, and missed targeting opportunities. You get a clear benchmark — current CPL, ROAS, and CAC — before a single dollar moves.

02
Campaign architecture

Campaign structure, audience segmentation, bid strategy, and creative brief — built to your margins and approved before anything goes live. No guessing. No "let's see what happens."

03
Launch with variation

Multiple creative variants, multiple ad sets, live from day one. We collect data fast so we know what's working within the first two weeks — not two months of burning budget to find out.

04
Optimize weekly. Report monthly.

Bid adjustments, audience refinement, creative rotation, and budget reallocation — every week. Monthly performance reviews. Quarterly strategy sessions. No contracts — results earn the renewal.

What it returns.

14× Best-in-class ROAS maintained across managed paid media budgets
$1.2M Net-new DTC revenue for Halcyon Coffee Co., CAC held under 1.8
312% Average lift in qualified pipeline across full-funnel paid engagements

More in our stack.

Ready to spend smarter?

Book a 30-minute paid media audit call. We'll show you where your current budget is underperforming and what a properly structured campaign would return.

Book a strategy call